We are closing the year with a review on top influence games that created amazing 3d animation movies. Should we say it backwards? Product merchandising really likes a solid strategy where there´s a game+movie deals. In this video we´ll explore some of the key aspects that really shone in this year with AAA+ video game production titles such as League of Legends (KDA skins), Dragon Ball Fighters Z, Honkai 3rd impact and many other honorable mentions influencing the non photorealistical render trends.
Videogames are big money machines, not only there are world championships for teams representing countries to compete for big checks, but combine that with a movie marketing strategy and you´re turning an entertainment full circle chain in a trans-media product. Because if you have the strategy, a community, the theme, the characters, physical merchandise and a deal for a movie production: your strategy is ready and it will make an impact.
Marketing trends. When games pair with movies.
We’re going to see some of those aspects with the top games with amazing 3d animation movies that raised the bar for either the technical, artistic, or licensing achievements. Some well known characters have stood the test of time and are refreshing their story arcs, while others being classical heroes are re-inventing themselves with whole new possibilities on the world of entertainment.
League of Legends – KDA (MOBA (multiplayer online battle arena))
KDA is the name of the short movie animation created for League of Legends new character skins, featuring vivid colors, K-pop music, snappy lyrics and a feel of 80’s retro neon color palette.
Their marketing strategy to keep the game alive is to renew the character’s stories and custom skins with awesome 3D animation. Zeronis, Senior concept artist at Riot games designed the costumes for the Kpop animated video which grew by million views every week. The KDA video was produced by a French animation company called “Fortiche“.
Some of the eye-catching scenes in the video happen on the the subway ride sequence where we can see Evilyn surrounding Akali while she is wearing a “talking” mask. If you pay close attention the mask even performs speech using a tongue. The laundry scene where Ahiri floats, surely represents the leaving behind their former costumes to launch themselves into a new team using their abilities.
Motion capture technology was used at the League of Legends World Cup Championship opening act to match the performance of the KDA group characters onto a live stage.
Honkai 3rd impact (Action RPG)
Honkai 3rd impact is a game originally from China aimed at top performance tablets. It´s an RPG tech strategy game combined with “beat them up” combos to defeat enemies using power up weapons and armors. The artistic achievement in their viral marketing movies take full advantage of 3d animation with very dynamic cameras and sequences.
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