Google Web Stories for WordPress plugin works in your website by displaying small posts in a sequence under one single title similar to what you see on Instagram or Whats app. What are the advantages?
In the age of social media, micro-format information has been dominating the network for quite some time. Long ago, Snapchat came with the crazy idea to have social web posts that disappear after 24 hours. Instagram followed. Today you can’t conceive a social network without posting “temporary” status, but what if you could use longer status “stories” in your own website?
Advantages of posting your own Stories on your own Website
While a social network can have its own advantages in terms of the algorithm managing the push of content to similar users, it’s quite clear that you want an established brand and your own product to stand out. Your voice, your rules, no limits, but hey… let’s get 3 practical advantages why everyone loves Google Web Stories:
Your story will be indexed by Google using AMP validation.
There are themes and plugins in wordpress to help you qualify your content for faster mobile web page displays. Combine it with a good indexed Google site map, and your stories will appear in relevant searches for your public when they google.
Micro stories engage.
How many times have you been navigating through Tik-tok, find a good story, only to be infused with curiousity to know what’s going to happen on “part 2”? Take that same concept, apply it to your website. The result? Engagment on fresh stories from your service or product.
Higher, Faster, Accurate.
Metadata is playing a big role for serving content in Google’s Web Stories. Relevant titles and image descriptions on your post (plus a little ID logo of your site) display on mobile phone screens automatically when Google results present your Web Story. A perfect harmony between images, engagement and data.
Check out the full 5-minute video to help you get started. It was a lot of effort to put this guide together. I am definitively using a web story on the next one. What about you?
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